Consuming Color


With all these wonderful discoveries that man has made concerning how certain color schemes can create appealing color harmonies, the commercial/consumer world was bound to catch on sooner or later. And they have! Companies want to make their product as appealing as possible in each and every day: scent, texture, VISUALLY. I dare you to take a walk through the grocery store and see how many products have used either some kind of color harmony,contrast or any other general theory to create their packaging. It's everywhere! Just in the picture above i've given you a small example of how it can be used. This Air Wick spray can is covered from head to know with pretty little designs and logos....but most importantly it is covered form head to toe with an analogous color harmony. Way to go commercial enterprises! The consummers won't know what hit 'em!

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